O Brasil ficou em sexto lugar entre os países mais premiados da 33ª edição do London International Awards (LIA), com 5 Ouros, 13 Pratas e 16 Bronzes
O case “Next”, da R/GA para Bradesco, ganhou 2 Ouros – um em Digital – User Interface & Navigation e outro em Digital – User Experience. O banco digital emplacou, ainda, 2 Pratas e 2 Bronzes. Com “Re-reborn”, trabalho criado para o Clube de Criação, a FCB Brasil ganhou 1 Ouro em Digital – Typography.
A campanha “Endless Stories” para a Getty Images (foto abaixo) renderam à AlmapBBDO o título de Regional Agency of the Year for South America com 8 troféus, sendo um ouro em Branded Entertainment, 3 Pratas e mais 4 Bronzes.
Confira todas as brasileiras vencedoras:
AlmapBBDO
Ouro – Branded Entertainment – “Endless Stories”, para Getty Images
Prata – Digital – Business-to-Business – “Endless Stories”, para Getty Images
Prata – Digital – Copywriting – “Endless Stories”, para Getty Images
Prata – TV/Cinema/Online Film – Branded Content – “Endless Stories”, para Getty Images
Bronze – Digital – Branded Content – “Endless Stories”, para Getty Images
Bronze – Non-Traditional – Branded Content – “Endless Stories”, para Getty Images
Bronze – Non-Traditional – Business-to-Business – “Endless Stories”, para Getty Images
Bronze – Production & Post-Production – “Endless Stories”, para Getty Images
AKQA São Paulo
Prata – Branded Entertainment – Taped or Live TV Event – “Netflix Stranger Broadcast”, para Netflix
Prata – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film – “Netflix Stranger Broadcast”, para Netflix
Cheil Brasil
Bronze – Digital – “Audio Chords”, para Samsung
FCB Brasil
Ouro – Digital – “Re-Reborn”, para Clube de Criação
Bronze – Design – “100 Things To Do In Brazil Before You”, para Estadão
Bronze – Design – Use of Typography – “Early Adopters are Late”, “Next is the New Last”, “This is so Last Scroll”, “Old is the New Old”, “Old School”, para Clube de Criação
Finalista – Design – Art Direction – “100 Things To Do In Brazil Before You”, para Estadão
Grey Brasil
Ouro – The NEW – Creative Technology – “Detector de Corrupção”, para Reclame Aqui
Prata – Non-Traditional – Public Service/Social – “Detector de Corrupção”, para Reclame Aqui
Finalista – Integration – Public Service/Social Awareness – “Detector de Corrupção”, para Reclame Aqui
J. Walter Thompson
Prata – Radio & Audio – Campaign – “Formula Songs”, para Sprite
Finalista – Music & Sound – Music Original – “Formula Songs”, para Sprite
Finalista – Social Influencers – Celebrity/Brand Partnership – “Coca-Cola Fan Feat”, para Coca-Cola
McCann Health
Bronze – Health & Wellness – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Health & Wellness – Craft – Art Direction – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Health & Wellness – Craft – Illustration – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Medical – Craft – Art Direction – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Medical – Craft – Illustration – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Finalist – Medical – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
R/GA São Paulo
Ouro – Digital – UI – User Interface & Navigation – “Next”, para Bradesco
Ouro – Digital – UX – User Experience – “Next”, para Bradesco
Prata – Design – Brand Identity – “Next”, para Bradesco
Prata – Digital – Banking/Financial/Insurance – “Next”, para Bradesco
Bronze – Design – Logos – “Next”, para Bradesco
Bronze – Digital – “Next”, para Bradesco
Saigon Filmes
Prata – Production & Post-Production – “#SHUTUPDEATH”, para Médecins du Monde
Bronze – Production & Post-Production – Cinematography – “#SHUTUPDEATH”, para Médecins du Monde
Finalista – Production & Post-Production – Editing – “#SHUTUPDEATH”, para Médecins du Monde
WMcCann
Prata – Health & Wellness – Craft – “The Fall”, para Hospital de Amor
Prata – Health & Wellness – Craft – Music & Sound Design – “The Fall”, para Hospital de Amor
Bronze – Health & Wellness – Health Institutions/Insurance – “The Fall”, para Hospital de Amor
Yourmama
Prata – Digital – Mobile Advertising – “Horizontal x Vertical”, para Volkswagen
