Y&R e AgênciaClick Isobar trazem Prata para o Brasil

Todos os brasileiros semifinalistas do Jay Chiat Awards, que reconhece os melhores trabalhos de planejamento do mundo, conquistaram prêmios na noite de ontem em Nova York.

A Y&R ganhou Prata na categoria Comunicação/Estratégia de Mídia com o case para o banco de sangue da Santa Casa (Upgrading an Ancient Model). Na categoria Novo Produto/Conteúdo, a AgênciaClick Isobar também ganhou Prata com o case Fiat Mio.

O case #ihcomplicou da Lew’Lara/TBWA para o iG ganhou Bronze na categoria Estratégia de Redes Sociais e, ainda, a co.r inovação ganhou Menção Honrosa na categoria Inovação em Pesquisa pelo projeto CO.R Youth Project (The Follow the Rabbit Methodology).

O prêmio tem como objetivo reconhecer as mais brilhantes estratégias de planejamento. No total, 68 cases ficaram entre os finalistas e, destes, 39 levaram medalhas para casa, das quais 16 foram de Ouro, nove de Prata e 14 de Bronze. Além das medalhas, foram entregues também 29 Menções Honrosas.

Já com alguns anos de reconhecimento pela área de Planejamento, o Jay Chiat Awards é o único prêmio no mundo dedicado a esta área. Em 2004 ele foi renomeado  para reconhecer Jay Chiat, um profissional lendário na publicidade, a quem é creditada a introdução da disciplina do planejamento nos EUA.

Em 2007, algumas categorias começaram a ser abertas para a inscrição de cases internacionais e, desde 2010, qualquer agência pode se inscrever em qualquer uma das categorias.

Brand Experience

Gold

· CP+B and Digitas — American Express: “Small Business Saturday”

· Goodby Silverstein and Partners — Adobe: “Museum of Digital Media”

Silver

· Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

· MRM Worldwide — U.S. Army: “At the Ready”

Bronze

· JWT Melbourne — Melbourne Writers Festival: “Democratizing Literature”

· The Martin Agency — Walmart: “The Smack Talk Launch of Call of Duty: Modern Warfare 2”

· McKinney — Qwest: “Starting a Conversation without Uttering a Word”

Honorable Mention

· R/GA — Nike: “The Film Room”

Campaign for a New Brand

Gold

· CP+B — Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”

· Fallon — The Cosmopolitan of Las Vegas: “Just the Right Amount of Wrong”

Silver

· LBi — SeamlessWeb.com: “Hijacking an Icon of Food Delivery in New York City”

Bronze

· Gotham — Chobani: “A Love Story about Yogurt”

Honorable Mention

· Lowe Asia-Pacific — Nestlé Vietnam: “Cafe Viet | Are You Man Enough?”

· McGarryBowen — Verizon Wireless: “Power Trumps Pretty”

Communications/Media Strategy

Gold

· Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

· Goodby Silverstein and Partners — Adobe: “Adobe Creative Suite 5 Launch Campaign”

Silver

· Y&R Brasil — Santa Casa Blood Center: “Upgrading an Ancient Model”

Bronze

· VI Marketing and Branding —Oklahoma State Department of Health (OSDH) & Oklahoma Tobacco Settlement Endowment Trust (TSET): “5320”

Honorable Mention

· BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”

· OMD — Pepsi: The Pepsi Refresh Project

· Optimedia — Citi Bank: “Citi Project Talk”

Creative Technologies

Gold

· Goodby, Silverstein and Partners: Dali Museum “Helping People See the World Through the Eyes of Dali”

· R/GA —Nike: “The Film Room”

Silver

· R/GA — Nike: “BOOM”

Bronze

· R/GA — Converse: “The Sampler”

Honorable Mention

· COLLINS — New York Public Library

· JWT — Bloomberg “The Art of Looking Sideways”

· McKinney — Qwest: “Solving Problems by Creating Some”

· Razorfish NY — Unilever: Lynx “Lynx Stream”

Campaign for Existing Brand

Gold

· BBH — Unilever: “Axe | Clean Your Balls”

· Droga5 — Puma: “For the Joy of Sport”

Bronze

· BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”

· Leo Burnett, USA — Sealy Posturepedic: “Supporting All the Living that Happens in Bed”

· Publicis — Pepto-Bismol: “The Little Pink Bottle that Everybody Thought They Knew”

Honorable Mention

· Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

· Leo Burnett, USA — Allstate: “Mayhem is Everywhere”

· Grupo Gallegos — California Milk Processor Board: “Selling Health and Beauty by the Gallon”

· Lowe Asia-Pacific — Unilever Vietnam: “Vim – Power of 1”

· Venables Bell & Partners — Audi: “Shock the Sheep”

For Good Strategy

Gold

· Lowe & Partners — Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) “FARC | Operation Christmas”

Silver

· McKinney — Urban Ministries of Durham: “Spent”

Bronze

· The Martin Agency — The American Cancer Society: “How Can an Ageing Charity Compete with Sexy, Young Causes?”

Honorable Mention

· Arnold Worldwide — American Legacy Foundation (Truth): “Do You Have What It Takes to be a Tobacco Exec?”

· Collins — New York Public Library

· Pyper Paul + Kenney — ASPCA: “Help Joey”

Idea for New Product/Content

Gold

· Redscout — Gatorade: “G-Series Product Launch”

Silver

· AgênciaClick Isobar — Fiat “Fiat Mio”

Bronze

· Twofifteen McCann — Microsoft (Xbox): “Bright Falls: The Prequel to Alan Wake”

Honorable Mention

· Gotham — Denny’s: “a Whole New Way to Launch LTOs”

· Lew’Lara\TBWA — IG: ““#ihcomplicou”

· R/GA — InnovativeThunder “Pay With A Tweet”

Innovative Design

Gold

· R/GA — Nike: “Nike+ GPS”

Silver

· CP+B —Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”

Research Innovation

Gold

· BrainJuicer — “Let’s Get Emotional About Advertising”

· Starcom USA — “EQ”

Bronze

· The Marketing Arm — “Fans, brands, and properties | Finding the Perfect Match”

Honorable Mention

· co.r inovação — CO.R Youth Project: The Follow the Rabbit Methodology.”

Social Media Strategy

Gold

· Starcom Sweden/Le Bureau — The National HIV Council: “F**K TREE”

Silver

M&C Saatchi/Profero— Pizza Hut: “Feed A Friend: Leveraging the Natural Fit between Loyalty and Social Media”

Bronze

· CP+B — Kraft Mac & Cheese: “Tweet Your Love”

· Lew’Lara\TBWA — IG: “#ihcomplicou”

Honorable Mention

· Anomaly — Converse: “How Converse Became the Biggest Little Sneaker Brand on Facebook”

· BBDO NY — M&M’s Pretzel: “Power to the People”

· The Brooklyn Brothers/Islenska — Promote Iceland: “Inspired by Iceland”

· COLLINS — New York Public Library

· Goodby Silverstein and Partners — Tostitos: “Reunite America”

· Porter Novelli — HP ePrint Live: “Socializing Printing with the Digital Generation”

· R/GA — InnovativeThunder: “Pay With a Tweet”