According GEA’s definition – Ampro’s Group of Academic Studies (Brazilian Association of Promotional Marketing), live marketing is understood as brand communication for the purpose of enhancing the perception of its value through specific techniques and points of contact that activate the purchase, use, retention or experience of products and services.
The market for live marketing is growing every year, increasing the number of specialized agencies in this segment. Currently, there are about a thousand live marketing agencies at work in Brazil.
Major brands are increasingly investing in live marketing activities, once they saw the best option to strengthen ties with target audience in this market’s tools.
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With the emergence and, why not, Social Networks ‘fever’, live marketing is even more in evidence these days, especially when the goal is to reach younger audiences.
In 2012, the market received the first Brazilian Promotional Marketing Yearbook, which portrays this market and displays the main Brazilian promotional marketing agencies.
Julio Feijo was the one who came up with the idea of creating the yearbook, being the CEO of the Promoview Portal, focused exclusively on promotional marketing and with daily updates.
- Julio Feijó Neto, CEO Promoview
