Watch Brazil Promotion Road Show in Campinas

The first two editions of the Itinerant Brazil Promotion, the largest promotional marketing fair in Latin America, happened on March 25, in the city of Campinas (SP).

The event gathered about 30 exhibitors from promo and activation industry, presenting solutions and innovations for use at events and promotional activities. Dozens of World Cup themed releases could be played and experienced by visitors as gifts, corporate gifts, products and services for execution of events, specialized graphics, solutions for POS and digital marketing, among other innovations.

In the schedule for the day, the participants attended to six lectures with topics related to the latest trends in promotional marketing, focusing on different audience profiles related to the activity, highlighting Marina Pechlivanis, Partner and Director of agency Umbigo do Mundo.

Also spoke at the event Luiz Tibiriça, Kronedesign’s director, Ana Claudia Costa, Head of New Business Development at Communications Day, Rodrigo Cordeiro, Director of Training at ABEOC – SP and director of Acqua Consulting and Ricardo Franken, Partner of OutPromo since its foundation and Commercial Director (CCO) of the Agency.

The event also marked the launch of the 2014 Brazilian Yearbook of Promotional Marketing.

The publication is a joint realization from the main Brazilian live marketing agencies, under the coordination of the specialized portal Promoview and with Ampro’s seal of approval. The 2014 edition also comes with a foreword by the President of the Talkability Group, Fernando Figueiredo.

“The growth of Live Marketing in Brazil kept a fast pace and, because of that, a publication that meets this demand is needed, providing to contractors throughout the country a full study of this discipline so largely used for brand, products and services activation”, emphasizes Promoview’s director, Julio Feijo. The directory can be requested by email: [email protected]