To launch Galaxy S5, with a functionality to make easy to take selfies underwater, Samsung and Serranetga agency created an unrecedent live marketing action in Switzerland.
To prove the new phone is waterproof, the brand launched a challenge called #UnderwaterSelfie in early spring, in Zurich. There, where there is a huge and clear water lake, the brand made ??the most brave dive and take an underwater selfie at a temperature of only 8°C.
Many people accepted the challenge and received the new Galaxy S5 as a prize.
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Check out the details of the action that begins with a diver coming out of the lake and handing the phone to people, through where they received instructions to jump into the water.
Would you go that far for a smartphone?
