A city full of cars, stress, noise and buildings is not the perfect place to drive a Jeep. Thats why the brand teamed up with Leo Burnett agency to create a nice thing.
The GPS Para Perderse (GPS To Get Lost) app, created for the Garmin satellite navigation device, encourages Argentinians to break with their routines and explore the Argentinian landscape.
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After downloading the app users can choose the type of terrain they would like to get lost in, for example sand dunes or jungle; they are then sent along one of 28 routes across Argentina.
Check it out:
