Budweiser has seen the light. The beer brand has launched a new promotional marketing program called Budweiser Red Lights around Wi-Fi enabled replica hockey goal lights that flash and make a goal horn sound whenever a user’s favourite hockey team scores.
Budweiser is selling the lights for $149 at Budweiser.ca, although a company representative said it would likely go into the, ahem, red on the production of the units.
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The light made its debut during the Super Bowl through an offer by Budweiser Canada to install one in your home. The offer was taken up by thousands of canadians, as the light sold out in less than a day. The next batch is scheduled to be shipped out in May.
Check out the video:
