Experiência de Marca

Swedish Post give gifts if you have good memory

Players could choose two of any of the 400 green boxes sprawled over the 2,580 square foot-warehouse.

Redação Promoview

23/12/2012 29/12/2023

The Swedish Post developed a cool and interesting promotional action. Designed by ad agency Akestam Holst, the online interactive game Parcel Memory allowed internet users worldwide to participate.

Like Memory, players could choose two of any of the 400 green boxes sprawled over the 2,580 square foot-warehouse and postal workers flipped them over to reveal whether the image on the underside matches.

If they do, players could receive the gift, which was shipped to them despite location courtesy of the Swedish Post.

See how was:

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