Textile printing house Manufactura wanted to demonstrate its capacity for fast textile printing to AD people during Belarus International Advertising Festival in the most relevant way.
The most desirable & urgent information that gets guaranteed attention during all festival days are shortlists of contesting works. These shortlists are commonly called by our TA as “shorts”.
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So, knowing this, Manufactura decided to print festival “shorts” on real textile shorts. Printed shorts were exposed in the central lobby ten minutes after official shortlists appeared on the festival’s site, thus demonstrating typography’s speed. All shorts were branded by logo and “fast textile printing” tag line.
