See how Heineken choose a talented person

When Heineken, the world’s leading premium beer brand, needed an intern for its Event & Sponsorship Marketing team; they decided to do things differently.

All job interviews are usually the same – same questions, same prepared answers; but Heineken, from amongst the 1734 applicants, wanted to find the one person who displayed creativity, passion and wit under pressure. How did they manage this?

They drew up a shortlist of interviewees and invited the young hopefuls to Amsterdam to see what they were really made of –while secretly filming the process. The result is ‘The Candidate’– a behind-the-scenes video demonstrating the resourcefulness of young job-seekers as they were forced to respond to extraordinary circumstances. The film created from the interview process, has been made into content for Social Media.

The winner, Guy Luchting, has secured a placement based at Heineken Hq, Amsterdam. His job includes accompanying the Uefa Champion’s League Trophy as it makes it way around the world, prior to arriving at Wembley for the Final on May 25th.

Says Guy, “I didn’t know what was happening at the job interview. First they take my hand and I think ‘Hey, that’s friendly’, and then suddenly, the interviewer falls on the floor, and the next thing I am outside the building hearing the fire alarm! It was all quite crazy and unexpected. Having been selected, I am extremely excited to start this job and experience the Uefa Champions League”.

See these interviews: