Experiência de Marca

PETs showing their tongue in Yummy Face Maker

Pet owners were encouraged to take pictures of their pet after eating Hill's Science Diet canned food.

Redação Promoview

09/02/2013 29/12/2023

Hill’s-Colgate (Japan) teamed up with G2 Japan recently to launch “Yummy Face Maker”, an interactive app for Hill’s Science Diet. Pet owners were encouraged to take pictures of their pet after eating Hill’s Science Diet canned food and add a lip-smacking tasty tongue image to their pet’s photo.

The marketing campaign ran over a period of four months from September to December 2012. The website garnered over 2,500 postings in 60 days and a total of more than 4,000 photos over a four-month period.

See the video below:

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