P&A has more jurors from specialized agencies

By Ariane Feijó

For five years now I’ve been attending Cannes, and since then, I’ve been talking personally to the festival’s press team and the CEO himself, Philip Thomas, about the importance of specialized agencies in the Brazilian market.

More than advocating the discipline of P&A, promo/live’s market name on the Riviera, the aim of this work has been to give the deserved space for tireless professionals and agencies with increasing importance in the marketing and communication industry in Brazil.

Either as a part of large groups, or independently, it is not just the quality of work from those agencies that has been growing, but also their visibility in the world.

The Yearbook, curated by Julio Feijo and Tony Coelho, played a very important role in this process. It was a major step for Promoview and towards consolidation of Brazilian P&A to the world. It materialized the Brazilian promotional marketing, starting by the biggest gathering of its professionals that is Cannes. The yearbook is the business card for Brazilian P&A market.

Acting as a PR for Promoview and the P&A market in Cannes has been very rewarding. Last year, Philip’s speech at Multishow has already demonstrated the recognition of what we do there year by year. “It’s important to have more specialized agencies at the Festival”, he said, echoing the words that so often we exchanged through the Palais’ corridors.

Last week, upon the release of the full list of jurors, I confess that I was extraordinarily proud. Proud of everyone reading this post. Each year, the number of professionals from specialized agencies judging this category grows.

Although we are yet to have a representative from the agencies listed in the pages of Promoview’s Yearbook in Canne’s judging panel, this growth is a reflex of those five years of investment from the site and our sponsors so we can be at the Festival. It is still not the victory that we expect, but it is an important area conquered already.

It is still needed to subscribe a lot, which sometimes is a big challenge for small agencies, and also to win a Lion in order to be a candidate for a seat on the jury. We are here to help those who want to get there – be it to guide cases or to approximate the Brazilian and global realities through the daily news that we present here in Promoview.

We are on the way, and not it will not take too long before the next Lion to enter the day-after edition of the promotional marketing awards in Cannes belongs to one of you who read us. I’ll be there: cheering, supporting and covering the happening. This year the hope is even greater: have you ever imagined, the 1st ever Lion for a specialized company and the sixth World Cup title? If it depends on my cheering, believe me, this will be the most metallic year of our history!

image_subtitle: Tony Coelho and Ariane Feijo around Paco Conde, from Ogilvy, whom holds the Grand Prix prize for Promo & Activation last Monday in Cannes.

Check bellow who are the seven jurors from specialized P&A agencies this year:

• Bo Hellberg, Executive Creative Director, Billington Cartmell/Brave, UK;
• Cristina Barturen, Managing Director, Arnold Madrid, Spain;
• Hedvig Hagwall Bruckner, Copywriter, King, Sweden;
• Jonathan Gian, Head of Art, Kinetic, Singapore;
• Karina Ogandzhanyan, Vice President, TWIGA, Rússia;
• Megan Clark, Founder and Managing Director, Copper Brand Experiences, New Zealand;
• Sukrit Himanshu Singh, Chief Executive Officer, Encompass Events, India.

And here, the 19 jurors from big agencies, some of them operating in the P&A market as well:

• Susan Credle, Chief Creative Officer, Leo Burnett, USA – Jury President;
• Fabio Saboya, Creative Director, Loducca Publicidade, Brazil;
• Adam Livesey, Executive Creative Director, TBWA\Hunt\Lascaris, South Africa;
• Andrés Martínez, Vice President Creative, JWT, México;
• Annu Terho, Copywriter, DDB Helsinki, Finland;
• Debbi Vandeven, Global Chief Creative Officer, VML, Global;
• Dennis Lück, Executive Creative Director, Draftfcb/Lowe, Switzerland;
• Fumitaka Takano, Creative Director, ADK, Japan;
• Juan Carlos Rodríguez Pizzorno, Executive Creative Director, Badillo Saatchi & Saatchi, Puerto Rico;
• Juan Manuel (Chavo) D’Emilio, Executive Creative Director, McCann, Argentina;
• Lisa Greenberg, SVP, Head of Art, Leo Burnett, Canada;
• Luca Cinquepalmi, Creative Director, H-Paris, France;
• Luca Scotto di Carlo, Creative Partner, M&C Saatchi SPA, Italy;
• Márton Jedlicska, Creative Director, Kirowski Isobar, Hungary;
• Matthias Harbeck, Creative Executive Director, Partner, Serviceplan, Germany;
• Michael Knox, Executive Creative Director, GREY Melbourne, Australia;
• Ramiro Eduardo, Vice President Creative, Ogilvy & Mather, Guatemala;
• Robert Nakata, Founder/Design Director, 72andSunny, The Netherlands;
• Sebastien De Valck, Creative Director, BBDO, Belgium.