Experiência de Marca

Nivea Stress Test: Suddenly a Criminal at Large

These individuals being put through this "stress test" have to deal with his or her picture being advertised as "wanted".

Redação Promoview

19/02/2013 29/12/2023

Nivea, the german skin and body care company, released a new marketing campaign commercial turning innocent bystanders into wanted criminals for its “Stress Protect” deodorant brand.

These individuals being put through this “stress test” have to deal with his or her picture being advertised as “wanted” on fake newspapers, news broadcasts and the intercom system while sitting in an airport.

Two securities come to them and ask: “Are you stressed?”, then open a suicase, with spray desodorants inside.

Check out the video below:

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Experiência de Marca