Champagne at the press of a button. But this vending machine is not a prop from Absolutely Fabulous. It has been installed in the luxury department store Selfridges.
Well-heeled customers can enjoy chilled 200ml bottles of Moët & Chandon at £18 a pop. The vending machine holds 350 bottles, each of which is coated in mini Swarovski crystals – without any of the more usual fizzy drinks in sight.
Instead shoppers have to pre-pay for the champagne at a special counter in the heart of the Oxford Street store’s ‘Christmas Emporium’. And, unlike normal vending machines where items are dropped from a height, clattering down into a tray below, the Moet dispenser delivers its spoils with a golden robotic arm.
The 200ml bottles are coated in mini Swarovski crystals and cost £18 each. But buyers will have to bring their own glasses if they want to enjoy their posh purchase on the go.
Dawn Davies, wine and spirits buyer at Selfridges, said: ‘Working with Moet & Chandon to unveil the world’s first champagne vending machine has been an exciting collaboration for Selfridges.
‘The timing couldn’t be more perfect – they make a lovely little stocking filler. ‘The installation forms part of our bespoke, personalised gifting taking place throughout the store.
‘This year, Selfridges have taken Christmas to a whole new level, transforming the entire fourth floor into a one-stop destination for gifting.
‘The inclusion of the world’s first Moet vending machine makes a decadent addition to our Christmas Emporium.’
The Moet and Chandon dispenser is the first champagne vending machine in the world, and the latest in a line of luxury vending machines to be unveiled.
Mail Online.