Experiência de Marca

Lego replaces 7-year-old's lost toy after heartfelt letter

"I am really upset I have lost him. Daddy said to send you an email to see if you will send me another one. I promise I won't take him to the shop again if you can."

Luka Apps of Highworth, Wiltshire, England bought a precious Lego Christmas toy. Just like any other kid, the 7-year-old boy became upset when he lost the Jay ZX LEGO character of the Ninjago Ultrasonic Raider set while inside a supermarket so he decided to write a letter to the company about his misfortune.

Simon Apps told his son Luka not to bring the toy while shopping. Since the young boy ignored his father’s advice, the inevitable situation happened and Luka lost his prized toy after it managed to fall out of his coat pocket.

However, Luka Apps had a brilliant idea on how to replace his lost Jay ZX Lego figure. In his letter to Lego, Luka formally wrote: “Hello. My name is Luka Apps and I am seven years old. With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good.”

My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat. I am really upset I have lost him. Daddy said to send you an email to see if you will send me another one. I promise I won’t take him to the shop again if you can.”

The little boy was surprised to receive a response from Lego who replaced the lost toy and even gave the boy some extra gifts for his honest letter request. A man named Richard from Lego wrote back to Luka after speaking to Sensei Wu who is a Ninjago Master.

Richard’s letter response: “Luka, I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again.”

According to Richard, Sensei Wu wants the young boy to know that his father Simon is a very wise man and afterwards allowed the replacement of the lost toy.

“You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!’ Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan,” Richard wrote in the letter.

Afterwards, Luka App’s story was made known all over the world through numerous internet web site reports.