KLM is offering a chance to go where few people have gone before: space. Rapp, together with DDB & Tribal Amsterdam launch KLM Space, a campaign that offers people the chance to win a real spaceflight aboard the SXC Lynx.
On April 22nd a high altitude balloon will be launched from the Nevada Desert, USA. It will contain cameras and a GPS-tracker that stream data to klm.com/space where the balloon’s progress can be followed live.
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As the balloon approaches the outer atmosphere it expands and eventually pops. On the website people can predict where the balloon will pop by claiming their place in space before the balloon takes off. The best prediction wins the ticket to space.
