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Jack Link's causes a meaty rain

Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link's packages, attached to mini parachutes, dropped from a helicopter, filling the sky with America's favorite jerky and thrilling spectators on the ground.

Redação Promoview

13/06/2013

Last year Jack Link’s, via Carmichael Lynch, made snacking history by creating the first ever National Jerky Day on June 12, 2012 and this year the brand celebrated again with the launch of ‘Operation Sky Meat’ in partnership with Baseball Youth at Omaha Champions Village.

Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link’s packages, attached to mini parachutes, dropped from a helicopter, filling the sky with America’s favorite jerky and thrilling spectators on the ground.

Carmichael Lynch created a campaign which included propaganda posters and teaser videos with the intention of building excitement and curiosity around “Operation Sky Meat.”

Check it out:

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