Experiência de Marca

Iron Throne at SXSW

To promote season 3 of HBO series Game of Thrones, several pedicabs decorated like the Iron Throne were launched on the streets of Austin.

To promote season 3 of HBO series Game of Thrones, several pedicabs decorated like the Iron Throne were launched on the streets of Austin to help SXSW attendees get around.

Unlike the Iron Throne of of the novels, which was forged by Aegon the Conqueror with the breath of his dragon Balerion the Black Dread from the thousand swords of his defeated enemies – and still has edges sharp enough to cut any who would claim its seat — the pedicabs appear quite comfortable.