The 2014 IKEA catalogue lets you to explore the swedish furniture manufacturer’s products by allowing you to place a selection of their designs right into your home via an augmented reality (AR) app.
By scanning selected pages of the printed magazine with their smartphone or table, one is able to visualize what a particular chair, table or sofa might look like in their very own dwelling (approximately 90 IKEA items are available for you to digitally place in your house).
Scaling is done by placing the IKEA catalogue on the floor and framing it within your device’s camera, so that you are able to achieve a more accurate idea of how a particular piece might fit within your personal space–IKEA furniture is simply layered over a real-time view of your current living space, so that you can determine whether or not it is your style, or will actually be appropriate for a certain room.
Notícias Relacionadas
Programa Stand Up
Grupo L’Oréal patrocina Feira e Parada do Orgulho LGBT+ em São Paulo
Convenções
AB Mauri celebra conquistas e inovação em convenção 2025
Crescimento fora do campo
Como o Corinthians foi além do campo e criou uma estratégia de brand experience de Sucesso
Centro de Tradições Nordestinas
O Boticário promove espaço imersivo com jogo da memória e brindes no maior São João de São Paulo
Available august 25th, 2013, the access to extra IKEA content is available for both iOS and android devices, and will also be available through the IKEA catalogue’s digital version.
Design Boom.
