Experiência de Marca

Hot Wheels says "Don't drink and drive"

The phrase "Even a Small Drink is Enough" were attached to each set, along with the phone number of the driver service.

Redação Promoview

15/01/2013 29/12/2023

Mattel trashed Hot Wheels cars to send out a very important message. The toy company teamed with Ogilvy & Mather Mumbai on a stunt to remind late nighters to not drink and drive.

When car owners handed their keys over to the valet before entering the pub, key chains with damaged Hot Wheels and the message “Even a Small Drink is Enough” were attached to each set, along with the phone number of the driver service.

Assuntos

Experiência de Marca