Experiência de Marca

Honda announces car made especially for women

The Japanese automaker released its Honda Fit She's, with a "Plasmacluster" air conditioning system and specially-designed windshield to keep faces fresh and young.

Redação Promoview

31/10/2012 29/12/2023

The automaker recently released a new model designed especially for women, the Honda Fit ‘She’s’. Currently available only in Japan, the make targets the nearly 50% of japanese women who have decided to stay out of the work force.

Designers say they wanted to make the Honda Fit “adult cute,” sporting a pink exterior, pink stitching on the interior, and shiny pink chrome covers on the dashboard.

They have even put a heart in place of the apostrophe in “She’s” to bring the point home. If you don’t like pink, don’t worry – the model also comes in brown and white, colors the company believes would complement women’s eye shadow.

Assuntos

Experiência de Marca