A test drive the way it should be. This is the proposal of promotional marketing ‘The Real Test Ride’, created by Moma agency to Harley-Davidson.
A customer goes at concessionaire and is invited to drive a motorcycle. Alright. But, in the middle of path he faces with 60 harleyros that become all the way to his side, making the customer feel as if he were part of that group.
This way, the client has an immersion in the universe and in the brand’s true spirit. At the end of the action, the motorcyclist is received by the group that welcomes him to the Harley-Davidson’s universe.
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It was created by Ricardo Franco, Fábio Baraldi and Angelo Maia, directed by Rodolfo Sampaio.
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