SPCA Auckland has partnered with Mini to promote adoption of rescued dogs with an integrated advertising campaign featuring three dogs who have learned to drive.
Three SPCA dogs were taught to drive a Mini Countryman and showcase just how intelligent they are.
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The theory is that New Zealanders will be so inspired by the level of intelligence that they’ll be more likely to adopt an SPCA dog. Monty, Porter and Ginny were filmed over eight weeks as they trained for their world first demonstration on Monday 10 December live on NZ television show Campbell Live.
New Zealanders can meet Monty, Porter and Ginny, watch videos of the training, and find out about their local SPCA and check out some of the dogs up for adoption on a Facebook app.
