“Enigma Bear” was chosen for this live marketing action performed by Cornetto ice cream. A fun idea was launched during a major electronic music concert in Australia with which it was possible to interact with everyone on the dancefloor.
In these types of shows is common to find brands that carry out promotional marketing in order to engage consumers in a festive atmosphere. In order that they fulfill their goals, should revolve around themes that suit the environment.
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In Australia, the brand has built an interactive installation that used Xbox Kinect to launch its new Cornetto Enigma, and participants were invited to dance and give life to Enigma Bear on a giant screen, shaking everyone on the dancefloor.
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Thus, besides the traditional activations Cornetto, this is a good example of how entertaining the public in a show of this magnitude and create brand experience.
Check out the video in this fun live marketing action:
