How to team up against huge cofee shops like Starbucks if you own one small local cofee shop? Two baristas in Washington, DC found a way and it’s called DC Disloyalty Card.
This creative (in) fidelity card gives people in the area a chance to support locally-owned coffee shops, increasing their sales. The incentive is simple; buy a coffee from each of six participating local shops and your seventh one will be free.
The hope is that people will venture out of their comfort zone to try new coffee blends, explore different areas of town, and ultimately, support local businesses..
Here’s the list of coffee shops where your disloyalty can be rewarded:
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