The Cannes Lions International Festival of Creativity 2013 has come to a close, and Coca-Cola received 21 Lions and “Creative Marketer of the Year” special award during the 60th edition of the most prestigious advertising festival in the world.
At the global level, Coca-Cola earned 7 Gold Lions, 6 Silver Lions, 6 Bronze Lions and 1 Lion for “Creative Effectiveness” from Asia, Europe and Latin America markets.
Coca-Cola Latin America was awarded with 3 Lions, all from Brazil. “Amplifier” campaign reached 1Silver and 1 Bronze in Media and Press category and “Crazy for Good” obtained 1 Bronze Lion in Film category.
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“Coca-Cola has historically committed to generating creativity that earns our brands a huge share of popular cultural relevance. Much work comes from Latin America such as the macroforce research “125 Reasons to Believe,” “Security Cams” and “Crazy for Good”, said Rodolfo Echeverría, Vice President of Marketing for Coca-Cola Latin America.
“Coca-Cola outstanding performance at Cannes reflects company’s commitment to develop constantly the most creative and innovating marketing contents in order to continue its mission of sharing positive messages and inspiring optimism through the world” – added Echeverría.
