Por: 0. 10 de Setembro de 2014
To launch Galaxy S5, with a functionality to make easy to take selfies underwater, Samsung and Serranetga agency created an unrecedent live marketing action in Switzerland. To prove the new phone is waterproof, the brand launched a challenge called #UnderwaterSelfie in early spring, in Zurich. There, where there is a huge and clear water lake, the brand made ??the most brave dive and take an underwater selfie at a temperature of only 8°C. Many people accepted the challenge and received the new Galaxy S5 as a prize. Check out the details of the action that begins with a diver coming out of the lake and handing the phone to people, through where they received instructions to jump into the water. Would you go that far for a smartphone?