Experiência de Marca

Toyota x Studio 4C at the Kichijoji Anime Wonderland 2012

The event started at September 29 and runs until October 8, 2012, in Kichijoji, Tokyo.

Toyota Motor Sales & Marketing (TMSM) is exhibiting PES (Peace Eco Smile) produced in collaboration with Studio4C, at the “Kichijoji Anime Wonderland” from September 29 to October 8, 2012, in Kichijoji, Tokyo.

PES is an original animation series set in this city known as an “anime pilgrimage” site as there are many Japanese animation studios. The town itself is also featured in Japanese anime series often. Kichijoji is consistently ranked top in Tokyo’s most popular places to live in. The highlight of the town is the Inokashira Park, which appears in PES as “Iinokashira Park”.

PES’s main activities at Kichijoji Anime Wonderland on Oct. 6

-Performance on the Inokashira outdoor stage

Opening act by “Su”, one of the mascots in PES , Cheburashka, a famous Russian character and Shaun, a main character of British stop-motion animated TV series “Shaun the Sheep“;
Live performances by PES’s artists – HALFBY and Hiroko Sebu;
Screening of all PES episodes.

-Trick art painting in the Harmonica alley

There are trick art painting in Harmonica Yokocho, an alley of small bars and restaurants where visitors can feel Japanese old-time atmosphere. People will enjoy PES’s complex world of reality and virtual reality.

-PES-featured products in collaboration with shops and restaurants in Kichijoji

PES has collaborated with 11 shops in Kichijoji including cafes, restaurants, boulangeries and bookstores to make original foods, drinks and other products modeled on the PES mascots Na, Su, and Bi.