Por: 0. 4 de Setembro de 2014

A library in Portugal is a theme to be taken seriously. Try whispering while studying or working, to immediately get a touch from a student asking you to be silent. Many people would think that a space of silence offers no room for a promotional marketing action. But this action is proof that any place is a place to reach consumers - and that the live marketing needs to go where the target is. Thinking about it, Publicis Lisbon decided to promote the silent Renault Twizy inside one of the country's main libraries, at the University of Lisbon. The action, called 'Silence Drive' by Publicis and Universtwizy by Renault, proved that the fully electric car is so quiet that could be working side by side with students in a library. Of course that, at the end of the activation, the Twizy drew much attention and ended up causing noise - but this time the students had a fun study break. Watch:

Tags: