Experiência de Marca

Real Eclipse promotes Twilight movie in Brazil

To promote the third Twilight movie, which has an eclipsed full moon as a trademark, TV channel Telecine has decided to use a natural teaser to it's marketing campaign in the country: the eclipse which will happen on the night of June 15th.

Redação Promoview

13/06/2011 29/12/2023

The saga Twilight moves teenagers ‘from all ages’ around the world in every single launch of a new movie. In Brazil it happens the same and to promote the third Twilight movie, which has an eclipsed full moon as a trademark, TV channel Telecine has decided to use a natural teaser to it’s marketing campaign in the country: the eclipse which will happen on the night of June 15th.

Through a TV campaign aired from June 13th, viewers will be invited to look at the sky on the night of 15, when the moon will be full, showing the shadow of Earth. The event will work as a preview of the movie, which will be launched exclusively to subscribers of the channel in the end of July.

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