Promo have 30 Brazil actions in the shortlist

Agencies performed it’s works in Brazil, have placed 30 promotional actions in the shortlist’s Promo Category in the 2015 edition of the Cannes Film Festival, a numer slightly lower than the 32 finalists in 2013 and 2014.

Opus Multipla, FCB, Ogilvy, Leo Burnett and Africa are national agencies with more shortlists. The final result comes out early on Monday (22/6).

The United States leads this phase that will define the winners of 2015. The US agencies have placed 57 pieces among the 300marketing actions that make up the shortlist. Then came Germany, with 22, Australia with 20, France with 15, Spain had 14, Britain and Argentina were left with 13.

The FCB led the nominations with six shortlists, two for “Nivea doll“, Nivea, and two for “Print for help” for HP. Then became Ogilvy, with five, including two with “Security moms” to Sport Recife.

The Leo Burnett Tailor Made did five shortlists, including two with “Donation badges” to ABTO. A fourth highlight is for Africa, with four finalists (with campaigns for four different advertisers).

The Lew’Lara \ TBWA received two nominations for the shortlist. With a campaign, Grey, DM9DDB, DM9Sul, AlmapBBDO, Mood, Multiple Opus, Publicis and Fox also emplacaram finalists.

The campaign with the most nominations was “Nivea doll”, the FCB for Nivea, with three. Several actions have managed two nominations: “Donation badges (Leo Burnett to ABTO),” Solidary Queue “(Leo Burnett for Blood Club Good),” Security moms “(Ogilvy for Sport),” Print fot help “(FCB HP).

The category gained ten Lions to Brazil last year, including four Golds, one Silver and five Bronze. Brazil made 245 entries in the category, down 8.2%, similar to the overall average rate of 8.8% is considered all categories. The country has a total of 3,117 entries.