Por: 0 29 de Julho de 2014
A recent brand activation from McDonalds took to the streets of Malta with a truck selling fresh vegetables. The idea of ??this creative live marketing stunt was to strengthen the brand communication on the provenance and quality control of their products. Created by TBWA \ ANG this promotional marketing action approached the inputs of the most famous burger in the world of people, proving that products marketed in the network are 100% fresh.
Called Quality Truck with a vintage look, the truck has the brand colors. The driver, who also acts as a promoter, stopped at various points on the island offering fresh products from McDonalds and people were encouraged to ask questions about the provenance of food.
Potatoes, tomatoes, onions and lettuce were sold and consumers were invited to visit the website http://mcdonalds.com.mt/quality.
Watch the video:
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