In Brazil, the beach is a large soccer field and everybody ends up turning any object to improvise goalposts in a game among friends. Sandal, coconut sticks or anything available can be put together to practice the national passion.
To make life easier for players, Gatorade and Lew’Lara \ TBWA created the “Gooal Gatorade”, a limited edition of special fittings that uniquely connect the bottles of Gatorade to mount football goalposts.
Notícias Relacionadas
Sustentabilidade
Kibon inaugura quiosque no Parque Ibirapuera feito com 1.000 blocos de plástico reciclado
“Se sujar faz bem”
OMO entra no universo da moda com coleção em parceria com a marca curitibana Desgosto
Música Nacional
Enel Festival de Inverno Rio aposta em pavilhão de experiências e práticas sustentáveis na 8ª edição
"Casa bem vivida"
Electrolux patrocina Parque Jaime Lerner, em Curitiba, com ativação inédita
The idea behind this promotional marketing activity is to reuse the packaging of Gatorade in a fun way, to suppor the culture of transformation of any beach onto a football field.
It also encourages visitors to keep the beach with less waste and more goals. The fittings were distributed by promoters on the beaches of Rio de Janeiro, attracting even more players and improving the structure of matches.
