FIFA and The Coca-Cola Company joined some of the greatest names in Brazilian football history today (Thursday 12 September) to announce the continuation of the highly anticipated FIFA World Cup™ Trophy Tour by Coca-Cola.
World football’s greatest prize is set to embark on an extensive 267-day journey, covering 89 countries, and giving the opportunity to millions of fans to enjoy a rare close-up view of the authentic solid-gold trophy, the very same one that is presented to the winners of every FIFA World Cup™.
The official opening ceremony took place at the iconic Christ the Redeemer Statue in Rio de Janeiro, Brazil, in the presence of champions from each of Brazil’s five FIFA World Cup™ wins – Zagallo (1958), Amarildo (1962), Rivelino (1970), Bebeto (1994) and Marcos (2002). The event evoked vivid memories of their great success and the time when they held world football’s greatest prize.
This is the third time that FIFA and The Coca-Cola Company have come together to bring the Trophy Tour to the world. Prior to the 2006 and 2010 FIFA World Cups, millions of passionate fans from countries in all six confederations had the opportunity to experience the magic of the FIFA World Cup in their home countries.
“We are extremely happy to bring the most iconic symbol in football to the world once again. At this point, when many countries are beginning to secure their spots in the 2014 FIFA World Cup, this tour gives us the opportunity to share our passion for the beautiful game with fans across the globe who are given a once-in-a-lifetime opportunity to see the trophy up close in their home country. I want to thank our long-term partner Coca-Cola for making this dream come true for many millions of football fans around the globe,” explained FIFA President, Joseph S. Blatter.
Via: FIFA
