HSN Inc announced that it will be partnering with the iconic Coca-Cola Company to create a robust and entertaining multi-year merchandise, marketing and digital experience that sparks further collaboration with both brands in 2013.
The leading multichannel retailer stated that the partnership will intertwine the Coca-Cola brand into HSN’s programming events throughout the year including seasonal celebrations.
“We are very excited about this robust partnership between HSN and The Coca-Cola Company in 2013. True collaborative partnerships inspire our organization, our partners and most importantly our customers,” said Bill Brand, EVP of Programming, Marketing and Business Development.
The collection spans a variety of styles from modern to nostalgic and feature items across all categories including kitchen appliances, home decor, toys, sporting goods, and fashion. When the store is complete on HSN.com, it will be the largest online Coca-Cola store in the world.
