Experiência de Marca

Coca-Cola launches the first-ever warm soda

The company spent four years developing a special can technology that heats up the soda without messing with the carbonation.

On October 21, Coca-Cola Japan will begin selling Canada Dry Hot Ginger Ale, its first-ever beverage meant to be served warm.

Coca-Cola spent four years developing a special can technology that heats up the soda without messing with the carbonation. The result, the company says, is an intensely spicy, cinnamon and apple-flavored drink.

Canned hot tea and coffee are already popular in Japan, but warm soda is relatively new territory. However, Coca-Cola won’t be the only company with a warm soda on the market in the fall.

Via: Huffigton Post.