Por: 0. 8 de Novembro de 2012
Long before the Christmas Eve, the soda of hapiness is launching its traditional integrated campaign Holidays Are Coming across different media in the UK. In social media Coca-Cola will be running teasers, quizzes and polls to generate buzz and excitement amongst fans and introducing a new #holidaysarecoming hash tag. Continuing last year’s experience, Coke is bringing the Christmas Truck Tour back, which will make more that 60 stops across the country to let fans take pictures with the famous truck from the ad. Tracking the truck stops and some other fun reward schemes and competitions will be available at site.