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Canadian newspaper uses of creativity for it's special edition

Por: 0. 13 de Junho de 2015

In Canada, the traditional media are not opposed to the alternative. A local's promotional marketing action can generate the awareness that a mass media needs to approach the consumer, an example is the Canadian newspaper that promoted its special edition with a live marketing action. The business newspaper Les Affaires based in Montreal was about to launch a special edition on creativity, so what better than to promote creativity with creativity?

Photo: Youtube/Reproduction.
Les Affaires To create awareness about their special edition, the newspaper hired Youville Communauté Créative agency to conduct the live marketing's action sending artists to the streets to distribute 3,500 promotional newspapers. People enjoyed acrobatic shows and funny scenes in the street, and the staff managed to divide the day in a few hours. Here the video of the action: