For the 2012 Webstock Conference, the largest blogging and social media conference in Romania, sponsor Staropramen, a Prague-based brewer, offered attendees the chance to win a trip to the Czech capital through a traditional email sign-up; only, the input method was a bit more entertaining than at the typical conference.
Created in partnership with Robofun Create, a Romanian company specializing ‘in creating cool on-demand technology products,’ the Beer-Cans Keyboard offered Staropramen a way to showcase their product while increasing engagement at the conference. Forty cans were used to assemble the keyboard, which was connected to a large wall-mounted plasma screen.
When people pressed the cans to enter their email addresses for the trip giveaway, their keystrokes showed up on screen just as if they were typing on a regular computer. The beer cans were connected to a touch-capacitive based controlled by an Arduino, linked to the display through a Raspberry Pi board.
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While typing was slow-going on the keyboard, it was highly effective. According to Robofun Create, every single conference attendee tried the keyboard and entered the contest.
Watch a video of the Beer-Cans Keyboard in action below:
