Greenpeace Russia and Havas Digital Moscow have turned business cards into something you’ll want to stash for a long, long time — by assigning them additional duties as passes for the Moscow Metro System.
In this live marketing activity, instead of just carrying the usual contact info, the cards can be swiped at station turnstile for rides on the train. By encouraging the use of public transport, the cards help people practice what the organization has long preached.
Each hierarchical level of the NGOs have cards with a number of trips, ranging from 20 to 60, which may mean ride for free for a whole month. The action goes completely to meet the core business of Greenpeace, who hopes that people like the initiative and definitely reduce their carbon footprints.
Greenpeace is encouraging use of the card by other companies and provides more info for those interested in adopting in this site.
