In 2016, Barcelona will open a theme park under the seal of Ferrari, the second attraction, besides Italy, named the company’s sports cars.
This is a park that will be built by Investindustrial, the same company that capitalized park construction in Italy. Its services include a trip to the heart of a 12-cylinder Ferrari 599 engine, also the Formula Rossa is actually a roller coaster which can be experienced accelerated to 150 mph in less than five seconds.
Unlike the park in Italy called Abu Dhabi and measuring 200 thousand square meters, the attraction in Barcelona will have a size of 75 thousand square meters. However, the added value is that will have a faster and higher than the Italian upright accelerator.
Another advantage is that it will have the first Ferrari themed hotel, which in its way will be a front wing F1, and it promises will be a five-star hotel comprised of 250 rooms and a driving simulator.
In a statement, Ferrari said remain committed to building theme parks in Europe, as this gives them the opportunity to generate greater branding, along fans live a whole live marketing experience through adrenaline.