Between June 11 and July 13, Copacabana Beach, in Rio de Janeiro, will host the Hotel Budweiser, a promise to be the hottest place in Brazil during the 2014 World Cup. A sea of celebrities, DJs and special guests will take part in this special activation of the beer brand.
Hotel Budweiser will take place at Pestana hotel, which have been received a very special decoration that includes a huge LED screen throughout the entire building facade. This will allows anyone at Copacabana Beach to watch the broadcasting of the matches.
In the hotel terrace, there will be parties every day; Monday to Saturday, promoter Carol Sampaio will head the space, while on Sundays Cadinho, owner of the clothing brand Auslander, will be in charge of big pool parties.
There will be 350 daily guests with amazing international attractions, such as Fat Boy Slim and Nicky Reomero. The space will also receive a Playboy International party, plus a lot of other attractions. The events will be closed to guests.
Hotel Budweiser in Rio can be considered the world’s largest investment of the brand in a sporting event. The completion and implementation of the project is signed by Banco de Eventos, one of the most renowned promotional agencies in the Country.
