The agency Mother New York has worked a lot on ad campaigns for liquor brands, but it’s the first time it has marketed its own. White Pike Whiskey is a collaboration between the ad agency and Finger Lakes Distilling. The master distiller, Thomas McKenzie, create the white whiskey using corn, spelt, and malted wheat.
Mother has designed a series of ads that are edgy, provoking, and cheeky.
“We’ve always been interested in creating our own brand. We do so much for existing clients but we never get to really live the business. As a designer, you get used to suggesting things like that, and eventually being disappointed when it doesn’t happen. But when you’re acting as the client, you really have to go through the paces to figure it out–things like going out to the bottle factory for meeting after meeting about it” said Andrew Deitchman, the project lead and design director at Mother.
At the moment, White Pike is only available in New York bars and restaurants starting around $32. All clients of Mother will get a tasting of White Pike at meetings. See below more images of the new product:
