Por: Informa Btl. 3 de Fevereiro de 2016
To announce the launch of the new toy line Star Wars: The Force Awaken, in Liverpool, the Ratpack held an event that brought much joy to all fans of the intergalactic saga.
This was a live marketing strategy, which participants could buy the collectibles of the saga, in anticipation of the others.
This event, which caused the euphoria of Star Wars fans, it was called The Force Friday and were also presented exclusive news of upcoming releases in the series.
Check out the video of this action from another world: