Brand Experience

Tech mirror help to discover your bra's size

Por: Mashable 14 de Outubro de 2015 00:01

Are you among the many women who are unsure of your bra size even, either because you have never gotten properly fitted or because the measurements varies from one brand to the next? 

To help with this problem an marketing action was developed by a lingerie shop in Hong Kong, Rigby & Peller, is using a smart mirror equipped with advanced scanning technology in their fitting rooms that would help their customers figure out their bra sizes.

Photo: Disclosure. 

While the customer perform a 365-degree turn in front of the mirror, it is able to 140 measurements of her body and provide her with the correct bra size to purchase, according to Rigby & Peller, this way of measuring for a bra is even more accurate than measurements taken by hand.