Brand Experience

Switzerland fights domestic violence in live marketing action

Por: Adsoftheworld 28 de Dezembro de 2015 00:01

According to the World Health Organization (WHO), 38 percent of murders of women in the world are committed by their own partners, and one in three suffers physical or sexual violence by an intimate partner at some point in your life. To combat this type of violence, NGOs, Frauenzentrale Zurich decided to hold a social marketing action to eradicate this problem.

The agency responsible for this action was the Publicis, which through an interactive billboard, made people react and help a woman who was going through an episode of violence by a male partner.

Photo: Disclosure.

This billboard was placed in a mall and showed a man of discussion and a woman over the video, the man became more aggressive and began beating the woman to push her to the bed, and this scene caught the attention of those who passed and some people began to shout trying to stop the violence.

This action of social marketing of the Swiss NGO sends a message that women should always talk when they face similar problems because when help is requested is easier to get out of this situation.