Canal
Brand Experience

Sweden had a nice promotional marketing action inside of a bus

Por: Informa BTL 8 de Outubro de 2015

Climate change has caused such an impact on society and many brands are choosing to make their products more environmentally friendly, emitting less gas and do not harm the environment during production, including auto industry is entering a phase of reconstruction for be more environmental.

Such is the case of Volvo, which in Sweden has activated its model Volvo 7900 Hybrid Electric, which as the name says is an electric public transport bus which reduces CO2 emissions up to 75 percent.

And to promote this efficient transportation that is friendly to the environment, the brand turned to the pop star of that country, Zara Larsson who surprised passengers with an acoustic concert.

 

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