The Canadian television channel, Global, held an exceptional live marketing action to promote the arrival of the new series: Supergirl, projecting on the streets of Toronto an image of the girl flying, causing the illusion that she flew by Canadian buildings.
The GrassAds agency, had the bright idea of using a projector in one of their vehicles and go for a walk through the city streets, projecting sharp image of the girl in the walls through which they passed. Many people were surprised to see the new heroine flying there close.
This marketing strategy shows that brands do not always have to spend large budgets to succeed and impact consumers because they often creativity is the weapon that counts.
Below the video of this activation:
