The December 17 is the date that will surely be a milestone this year as thousands of Star Wars fans look forward to the premiere of the seventh episode of this galactic saga, which will happen after 10 years after the release of the last film.
Taking advantage of this "fever", many brands are focusing their promotional marketing actions around the theme, and LEGO, is no exception.
It was therefore associated with JC Decaux agency to create two billboards installed at bus stops in Germany, with images of special collection Lego Star Wars VII and that people could take a selfie with characters like Chewbacca and Princess Leia.
Photo: Disclosure.
But that was not all, in addition to selfie, people could upload their photos to Instagram with the hashtag #aufderdunklenseite (the dark side), so that their images were printed instantly, so that fans could keep the memory not only in their smartphones, but also in a beautiful photograph.
This action was very successful, and brought much joy to the fans who are increasingly anxious day for the premiere, also activating it's new collection of movie toys.
Watch the video of LEGO selfies:
