According to data, in the spring of this year, just over 27 million people consumed Sprite, being this season but in 2008 the best year for the soft drink brand because at that time was requested by 33.28 million people, whichIt demonstrates its importance in the market and this is due in large part to creative strategies as developing promotional marketing.
This time it was an Australian beach the stage for the brand develop a creative live marketing action, which freshened to those who attended the Bondi Beach in Australia as it settled into place a giant soda dispenser, (obviously with logo brand, which served as a watering can.)
Photos: Instagram.
However this is not the first time you run Sprite this idea, as the brand had done previously in other countries like Brazil where the live marketing action caused quite a stir. Here some pictures about the action taken in Australia:
